For more than two decades, Oxygen Leads has helped businesses navigate changing markets, delivering compliant, high-quality consumer data that drives meaningful conversations and measurable growth.
Navigating every major market cycle
Millions of verified consumer records
Across consumer and financial sectors
GDPR & ICO aligned at every stage
Oxygen Leads was founded in 2008 from humble beginnings. Before launching the company, founder Carl West spent four years working within the Mortgage Market and six years as a Call Centre Manager for American International Group (AIG) — one of the world's largest insurance organisations. During this period Carl managed teams of up to 300 sales agents selling Well Woman and Critical Illness insurance policies. This hands-on experience provided a unique understanding of both lead generation and sales performance, creating the foundation upon which Oxygen Leads was built.
When the housing market crashed, businesses across the industry faced major challenges. Rather than standing still, Oxygen Leads adapted. Through a strong relationship with Harriet Farley and Debt Masters Direct, Oxygen Leads became their primary lead and data supplier. Over the next four years, Oxygen Leads played a significant role in supporting Debt Masters Direct's growth as the company expanded and evolved into Creditfix Ltd. This period established Oxygen Leads' reputation for reliability, adaptability and long-term partnership building.
Housing market crash creates industry challenges
Oxygen Leads adapts and diversifies
Primary supplier to Debt Masters Direct
Supported evolution into Creditfix Ltd
In 2012 Oxygen Leads successfully entered the rapidly expanding PPI market, building relationships with many of the industry's leading claims management companies. This period saw Oxygen Leads become recognised for providing high-quality data and lead generation solutions while maintaining exceptionally high standards.
Leading claims management organisation
Major PPI claims specialist
Established financial redress company
High-volume claims management
Numerous other market-leading organisations
Over the years Oxygen Leads has worked with businesses across multiple industries and growth stages. From startup businesses launching their first campaigns to established organisations seeking to scale their operations, Oxygen Leads has consistently delivered expertise, support and long-term value.
Debt Management
Claims Management
PPI
Financial Services
Pensions
Investments
HDR
Solar
Broadband
Utilities
Consumer Markets
PCP Claims
Data and lead generation can often be a difficult and confusing marketplace. Many businesses have experienced poor quality data, unreliable suppliers and disappointing campaign performance. Unlike many suppliers, Oxygen Leads understands both sides of the process. Having worked directly within sales operations and managed large call centre environments, the company understands exactly what clients need to succeed.
- Wasted budget on unresponsive records
- Low contact rates and poor conversions
- Damaged team morale and high churn
- Verified, rested records that convert
- Higher contact rates and stronger pipelines
- Motivated sales teams and better outcomes
Good data creates better conversations.
Better conversations create stronger sales performance.
Stronger sales performance creates higher morale within sales teams.
At Oxygen Leads we believe long-term relationships matter more than short-term profit. Over the years we have helped businesses grow from startup phase through to successful established organisations. Our goal has never been simply to sell data. Our goal is to become a trusted long-term partner. We do not claim to be perfect. We do however believe in accountability, transparency and always putting things right. This commitment to our clients has helped Oxygen Leads maintain long-standing business relationships across multiple industries.
Our goal is not to sell data. Our goal is to become your trusted long-term partner.
We believe in accountability, transparency and always putting things right.
We have helped businesses grow from startup phase to successful established organisations.
Trust that with Oxygen Leads, you are in safe hands. For more than two decades we have helped businesses navigate changing markets, overcome challenges and build successful customer acquisition strategies. We look forward to helping you do the same.
The data industry has become crowded, confusing, and often unreliable. Oxygen Leads was built differently — on relationships, trust, and long-term partnerships rather than short-term profit. We have navigated every major market shift over two decades, emerging with deeper expertise, stronger supplier networks, and a clearer understanding of what drives results.
Debt Management & PPI Claims
Financial Claims, Pensions & Investments
HDR, Solar, Broadband & Utilities
Consumer Markets & PCP Claims
Trust has always been more important than profit. Our reputation was earned over years of consistent quality and honest dealing.
We understand changing consumer behaviour and the importance of data that converts — not just data that fills a spreadsheet.
Today's lead generation market is plagued by overused records, declining quality standards, and suppliers who prioritise volume over value. The consequences are felt at every level of a business — from the boardroom to the call floor.
The same records are repeatedly sold across the market, reaching consumers who have already been contacted by multiple competing firms.
Consumers receive multiple calls before any meaningful conversation can begin, destroying goodwill before your team even dials.
Poor quality data creates poor campaign performance. Low connect rates waste agent time and erode confidence in the entire operation.
Constant rejection from bad data impacts performance, increases staff turnover, and raises your cost per acquisition dramatically.
We take a fundamentally different approach to data. Where typical suppliers prioritise volume and speed, we prioritise verification, compliance, and long-term performance. The comparison speaks for itself.
Oxygen Leads operates as a trusted aggregator and sourcing partner, connecting clients to a carefully vetted network of data suppliers built over two decades. Every supplier is assessed against strict quality and compliance benchmarks before any data reaches our clients.
Our network is not a marketplace — it is a curated ecosystem of long-term partners who share our commitment to quality, transparency, and responsible data practices.
Years of partnership, not opportunistic sourcing
Data validated across multiple independent sources
Ongoing performance tracking at supplier level
Deep sector knowledge informs every sourcing decision
From emerging claims markets to established consumer sectors, Oxygen Leads provides verified, campaign-ready data across the full spectrum of B2B lead generation. Each market is supported by dedicated sourcing, tailored verification, and compliance oversight.
Legacy and verified data for PCP mis-selling and car finance claims campaigns. HLR checked, high connect rates.
Proven records for PPI and financial claims campaigns, sourced from established legacy databases.
Consumer data for home improvement, solar, and energy efficiency campaigns targeting qualified homeowners.
High-volume, verified consumer data for telecoms, broadband switching, and utility comparison campaigns.
In a market where data quality and legal compliance are non-negotiable, Oxygen Leads applies rigorous standards at every stage of the data lifecycle — from sourcing and verification through to delivery and ongoing audit support.
All data is sourced and handled in alignment with UK GDPR requirements and ICO best practice guidance.
Consent pathways are reviewed and documented, ensuring records meet the standards required for compliant outbound marketing.
Detailed documentation is maintained throughout the data supply chain, supporting client due diligence and regulatory review.
Mobile numbers are HLR checked prior to delivery, reducing wasted dials and improving connect rates from day one.
"Clients have reported sales increases of up to 40% when switching to the Oxygen Leads approach — driven by higher connect rates, better data quality, and improved agent confidence."
HLR verified records mean fewer dead numbers and more live conversations.
Quality data reaches genuinely relevant prospects, driving stronger campaign ROI.
Fewer redundant records means your budget is spent on real opportunities, not dead ends.
Agents who reach real people perform better, stay longer, and deliver greater returns.
Rested, relevant data creates the conditions for genuine, productive dialogue with prospects.
Every element of our process is designed to maximise the return on your data investment.
Our partners return to us because the data works and the relationship endures. Here is what some of them have said.
"The quality of PCP data from Oxygen Leads was noticeably different from other suppliers we had tried. Connect rates improved within the first week and our agents were genuinely motivated again."
Jordan Blake - Operations Manager
"We have worked with Oxygen Leads across three different campaign markets. They are transparent, reliable, and the compliance documentation gives our legal team complete confidence."
Casey Park - Head of Marketing
"Switching to Oxygen Leads for our broadband data was one of the best decisions we made. Wasted dials dropped significantly and conversion rates improved by over 30% within the first month."
Ryan Foster - Broadband Provider
We are currently offering a limited-availability trial package designed for businesses looking to explore PCP claims data for the first time or switch from an underperforming supplier. This is a genuine opportunity to test quality before committing to volume. The offer will run for our new customers in june that gives them the huge opportunity of 50% off our minimum rate!
5,000 HLR Verified PCP Records
- Fully HLR verified mobile numbers
- Sourced from trusted legacy databases
- Built specifically for PCP mis-selling campaigns
- Compliance documentation included
- Ongoing supply available on agreement
Trial Price — Limited Availability
Minimum Rate
for 10,000 HLR Verified PCP Records
We believe the quality of our data speaks for itself. A trial gives your team the opportunity to verify connect rates, assess conversion performance, and evaluate the compliance documentation — with minimal financial commitment.
Once you have seen the difference, ongoing supply agreements are available with flexible volume and pricing options tailored to your campaign requirements.
Transform dormant customer data into measurable revenue opportunities without increasing customer acquisition costs.
Most businesses focus heavily on acquiring new customers while overlooking valuable opportunities already sitting within their existing customer database. Oxygen Leads helps businesses identify, qualify, and monetize these opportunities through intelligent automation, compliance-led processes, and proven claims infrastructure.
If your business has an existing customer database, member base, client portfolio, policyholders, tenants, or historical records, there may be significant untapped revenue already available.
Rather than spending more on acquisition, Oxygen Leads helps unlock value from relationships you've already built.
Customer outreach via SMS, email, phone, and digital channels.
Automated eligibility screening, document collection, and verification.
Electronic signatures, claim submission, processing, and real-time tracking.
This allows businesses to generate revenue without increasing operational workload or headcount.
Average revenue of around £1,250 per eligible customer.
Average revenue of around £2,950 for qualifying higher-rate taxpayers.
Additional opportunities with faster turnaround.
These opportunities help customers recover money they're entitled to while creating new revenue for the business.
Businesses with databases of 10,000+ records may access opportunities worth millions in potential value; many see claim activity within 3-6 months.
- AI-powered automation from start to finish
- Compliance-led processes with full audit trails
- Enterprise-grade technology infrastructure
- Real-time dashboard visibility
- Minimal operational involvement required
- Scalable revenue generation model
- Access to specialist claims expertise
Your next phase of growth may already exist within the customers you serve today. Oxygen Leads helps businesses transform dormant customer databases into scalable revenue-generating assets through intelligent automation and proven claims solutions.
Whether you are looking to trial our data, discuss a specific market, or explore a longer-term supply partnership, we would welcome the conversation. Fill in the form below and a member of our team will be in touch promptly.
Speak directly with one of our data specialists about your campaign requirements, target markets, and volume needs. No obligation, no hard sell — just honest advice from people who know the data industry.
(+44) 07983 802 597
carlwest@oxygenleads.co.uk
Send us your volume requirements and we will provide a tailored pricing proposal within 24 hours.
Schedule a structured consultation to explore how Oxygen Leads can support your business.
Oxygen Leads — Quality Data Built On Trust.
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